“This is your last chance. After this, there is no turning back. You take the blue pill — the story ends, you wake up in your bed and believe whatever you want to believe. You take the red pill — you stay in Wonderland and I show you how deep the rabbit-hole goes.” — Morpheus

And that’s what I did…I took the red pill.

Morpheus was right about that. There is no turning back, reality changes before your eyes, you are not longer the same person, and the world you know, change for ever. You enter to Wonderland and there is where you’re gonna stay forever.

Welcome to the Entrepreneurship world…


Following the white rabbit

As Neo, all begins following the white rabbit. A lure that moves you to get up, to get away for a few minutes from the known, from your comfort zone. It shows you briefly a reality that seems possible just in movies or TV. Leaving the matrix makes you question the fundamental basis of your way to see the world, makes you question about the reality that you live in, about the “Destiny” that is given to you.


Like the movie, in a first instance is just a brush stroke about this new immense reality. A small vision about something much bigger. In our case, the white rabbit is represented by an idea, a dream, questioning the reality we live in. Is in that moment when this lure appears and wants to be followed

If you don’t know where to look for it or where to find it. Just question your self this three things:

  1. I’m happy and passionate about what I’m doing?
  2. I am constantly learning new things?
  3. the environment in which I move, really gives me something value?

If you see the rabbit, don’t let it go. Will change your life.

“There are times in our lives when we must make choices based more on instinct than intellect. Often, the soul recognizes its choices before the rational mind has time to process the information.”

“Wake up, Neo. The Matrix has you. Follow the white rabbit.”

Like in any system, there will be repression — Smith Agent

When you start this trip, you don’t realize that behind you there is a whole society builded and created by certain paradigms. This paradigms (the Matrix) are supposed to tell us, what is correct and what is not, which are the things good for us and which aren’t. Even which is the road that we must follow to be happy.

Go to college, get a degree, work in an office, have a family, keep working in some shitty place, finally retire at your 70 so you can “start to rest and enjoying life”…

Start enjoying my life at my 70!?…NO THANK YOU!

What you know you can’t explain, but you feel it. You’ve felt it your entire life, that there’s something wrong with the world. You don’t know what it is, but it’s there, like a splinter in your mind, driving you mad. — Morpheus

But this ain’t gonna be easy. It have a lot of good and bad moments, achievements and failures, joy and tears. Just like in Matrix, there will be Agents Smith in your life. People who will put you all sorts of obstacles. They will follow you and hunt you down, so you can not be an “outlaw” of the system. They will start criticizing your work, they will tell you that you are crazy and that they are doing this for “your own sake”. In the end they will destroy that world that your creating and break your dreams apart.

But just as Steve Jobs, Nelson Mandela (RIP), Gandhi, Richard Branson and even Neo. Who were called crazies and lunatic because of their ideas and dreams. Just like they did it, you must look all this Agents Smith directly into their eyes and…


In the search of Morpheus — Your happiness

The good thing is that you are not alone. Many of us are starting our journey in this search and there are others who have a long history in this road. There is a whole community ready to welcome you and willing to help you find your way.

Follow your white rabbit and it will lead you to find this persons. like Matrix , where Neo continue his journey with Trinity and the rest of the group. Is not necessary for you to walk alone.


Find mentors, team players, VC, other entrepreneurs, etc. There is a lot of people willing to help you with their arms wide open. The question here is: Are YOU willing to leave your comfort zone and go after that worldview that you want for yourself?. Nobody will force you to do it, nobody cares if you do not do it, nobody will feel bad about it. This decision is entirely yours.

I’m trying to free your mind, Neo. But I can only show you the door. You’re the one that has to walk through it. — Morpheus

Do not think that your parents, college, your work or your family will give you the keys to make real that dream and succeed in that. It all depends on you, in your hard work, willingness, focus and desire to make a change in your life.

With this in mind procure to never stop watching, learning and playing. This is the keys to keep the passion, enthusiasm and happiness in what you are doing.

Be a rebel against what you think is wrong and innovate to make it change.

In the end. The red or the blue pill?…Don’t doubt it, you will not regret it.



I would love to catch up with you and know about your experience! @mati_honorato or at mhonorato@slidepick.com

Any grammar, spelling or punctuation mistake, please let me know. So I can keep improving my english…my best to all of you! :)