Matías Honorato

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One mindset to rule them all

¿How many times you told yourself that you weren’t good enough? ¿How many times you avoid changes, difficulties or criticism? or ¿How many time you think about quiting?…Questions that appears quite often in all kind of entrepreneurs.


The mind is a powerful tool, but must be used wisely because many times can trick us. Our beliefs and behaviors are managed by our mind, and those are two essential characteristic that form our personality and who we are.

Beliefs and behaviors are build by the stories we tell ourself in our daily life. This mean that our perception of the world is build completly by our own mind. Our actions, thoughts, dreams and fears are just a projection of this.

Prevent change from happening or allow new skills to blossom?…It’s you and what you think about yourself the responsible for making this happen.

As the Stanford psychologist, Carol Dweck, said

“For twenty years, my research has shown that the view you adopt for yourself profoundly affects the way you lead your life. It can determine whether you become the person you want to be and whether you accomplish the things you value. How does this happen? How can a simple belief have the power to transform your psychology and, as a result, your life?”

fixed-mindset-vs-growth-mindset (Click to see the full Infographic)

So you maybe be asking yourself, how can I transforms this beliefs? How can I change my mindset?….Changing even the simplest of them can have profound impact on nearly every aspect of our lives, so let’s get into that!


Fixed Mindset vs Growth Mindset

Carol Dweck have been studying for decades cases of success and achievement. In this studies she have found that our lifes are ruled by two types of mindset; The Fixed Mindset and The Growth Mindset.

One of the most basic beliefs about our self, and what tend to define all our life, has to do with how we view and inhabit what we consider to be our personality. This is the start point to difference the fixed with the growth mindset.

A fixed mindset can make us believe that our intelligence, creativity, character and skills are statics and can’t be changed in any meaningful way. Because of this we tend to avoid challenges that could put us in an uncomfortable positions where we could make a bad impression or looks “stupid”, so we are always at the defense, trying to look smart. We search for success but we avoid failure at all costs as a way of maintaining the sense of being smart or skilled. “Is better to give up than fail” is usually the best option for this kind of mindset.

In the other hand, a growth mindset have a completely different approach. Our skill sets and intelligence can be developed and improved over the time through challenges and failures. Embracing the search for learning and challenging what we know, persisting in the face of obstacles, where effort and dedication is the only path to success.

In a fixed mindset students believe their basic abilities, their intelligence, their talents, are just fixed traits. They have a certain amount and that’s that, and then their goal becomes to look smart all the time and never look dumb. In a growth mindset students understand that their talents and abilities can be developed through effort, good teaching and persistence. They don’t necessarily think everyone’s the same or anyone can be Einstein, but they believe everyone can get smarter if they work at it.
—Carol Dweck

This two mindsets, which we manifest from a very early age, are extremely important in defining our behaviors. The way we handle success and failure, how we expose our self to the world and ultimately our capacity for happiness.


After reading this, I think we all agree that having a growth mindset is the optimal choice in our life and I probably everyone will agree if asked “What kind of mindset you believe you have?” the answer will be “Ofcourse that a growth mindset”…But let’s be honest and true to ourselves, most of us are guilty of having a fixed mindset in certain situations, but in my perspective that is part of the learning process and is important to realize that.


Growth Mindset in the Startup culture

This applied in this we all love, the startup and entrepreneurship culture, we could say that the growth mindset should be the center of our work and daily life. But we all know that many times we have to confront fears, opinions and situations that makes us doubt about ourselves and the ideas we are building, we are not robots.


Having this on mind, there is some actions we could have present that could help us to maximize the growth process and minimize the fixed thinking. This toward to improve our entrepreneurial experience and increment our learning process.

  • Every day do small but repeated actions.
  • Ask for feedback, expose yourself to criticism.
  • Do one action in your daily life that puts you out of your comfort zone.
  • Read and get inspired by the success of others.
  • Put yourself in a position where you can teach, lead or be an example to others.

Don’t focus on the result, focus in the process. This will inspire you, your team and your product. As Maria Popova says in her Blog; 

At the heart of what makes the “growth mindset” so winsome, Dweck found, is that it creates a passion for learning rather than a hunger for approval. Its hallmark is the conviction that human qualities like intelligence and creativity, and even relational capacities like love and friendship, can be cultivated through effort and deliberate practice.

This will change, not only you as a entrepreneur or how you work in your startup, it will ultimately change your relationship with life and will open a new world to explore.

Just remember that is a process, one that last a life time! which you, me and many others are living and searching for.

Just don’t be tempted for the easy way, the fixed way.



P.S. If you found value in this article, it would mean a lot to me if you hit the share button and also hear your comments!

I would love to catch up with you and know about your experience! @mati_honorato or at

Any grammar, spelling or punctuation mistake, please let me know. So I can keep improving my english…my best to all of you!



  1. The problem is: What if growth mindset transform into delusion? If you actually believe you can be best or you can learn and grow there is no problem. But if this belief, this self projected ego image, push you to believe you are something you are not. I met this old dude, who all the time brag about hes experience, literally he believe that he was the best at everything just because he was old. Even when was wrong, couldnt accept hes own mistakes cause “he have experience” and everybody else did things the wrong way, cause he would do it diferently, and hes way would have worked. He completely lost the sense of reality, actual self deceive. Thinking you can grow in general means, is great and can lead you far, but you have to have both feets on the ground, otherwise you can turn in to being a deluted old pathetic man… Aknowledging your limitations is important, specially is fou are an entrepeneur, you have to focus in what you are good at.

    • mhonorato

      June 20, 2014 at 8:14 pm

      I Can’t agree more with you! That’s the essence of a growth mindset. Understanding your limits and never letting you lie to yourself, are the first steps toward making changes in your life in any sense. Being focus is extremely important, but you must have open eyes to see and catch new opportunities, as Steve Jobs said “Stay hungry, stay foolish”.

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