Matías Honorato

A place for new founders or entrepreneurs looking for tips, experiences and practical advices!

Stop overthinking…Just stop!

Two weeks ago we launched the first Closed Beta version of SlidePick…It was fucking scary! Next semester I will suspend college…It’s fucking scary! Each decision passed through a long thinking process…Too long I’ve to say, to much overthinking.

Faith is taking the first step even when you don’t see the whole staircase. -Martin Luther King, Jr.

The first step is the most difficult one, but also one of the most important…


Breaking boundaries

The road haven’t been easy. As a first time founder, without any technical skill or experiences (Just a vision and the willingness to work my ass off) The biggest obstacle I had to deal with, was to reset my way of thinking, my way to work, my beliefs about creativity, education and how to start a business (Building a growth mindset) my aproach to failure and life. I knew that f I continued the “Common way” of doing things, I would probably end being just another dead company in the first year, just another entrepreneur smashed by reality…What the hell happened with all I have learned in school and college!? What about what society expect from us?  (To be responded soon) I had to make some changes, not only for the good of my startup, also for my own good. This is when doubts and fears started haunting me…What if SidePick is bullshit? What if I suck? I didn’t felt ready or perfect, either me or my startup. But as Scott Belsky said “Sometimes it’s best to launch a product before it’s perfect. I call this acting without conviction. You may be uncertain – and some things may remain unfinished – but you’ve got to push it out. The reasons are both practical and psychological.”

If you are not embarrassed by the first version of your product, you’ve launched too late. – Reid Hoffman

So I decided to take the risk, assume the responsibilities that this means and take a leap of faith…Eventhough my inexpertise and fear, I pressed the launch button. 10372316_691880274210985_4614375321875574456_n

A step toward the truth

I have to admit it was, and it is, fucking scary as I said before. Dealing with this uncertainty is not easy, but at the same is the fuel to work, as hard as you can, in the search of making your ideas and dreams true.

“When I’m old and dying, I plan to look back on my life and say ‘wow, that was an adventure,’ not ‘wow, I sure felt safe.’ – Tom Preston-Werner

This change my perception of what I was doing completly, and how I should continue doing so. In the practical way, I started gathering real information and data about SlidePick and my contribution as a entrepreneur. I started to know which assumptions were right and which needed to be changed. The validation process passed from “possibilities” to real actions and metrics, so now I can focus my work on a much more clear path and set new goals according to this. In the other hand, on the psychological level, this was absolutly the right decision. Once you made that little step, you start thinking different about your product and yourself. You realize that you are out there in the world, that you are affecting and changing in some ways the life of other persons, with your startup and with your actions. BnkTGbTIcAAj5Qt

You start improving, you start creating more, making and thinking about greater things. Changing and evolving to something better, even if you fail trying…At least I tryed, at least you tryed, we stop overthinking about it.

That’s inspiring for me and others.

If you reflect on who you were six months ago and don’t feel even slightly embarrassed by that person, you aren’t growing. You’re stagnant. –@nxpatel

So here I’m, learning by doing, learning by failing, learning by the feedbacks and comments of others…A continuous loop of experimentation, iterations and growth. A process where, me and my startup, have walked hand by hand. A process of becoming better versions of ourselves, making little steps toward the pursuit of truth. What happens next? That’s the beauty of this adventure…Something I will be writing and sharing about.


P.S. If you found value in this article, it would mean a lot to me if you hit the share button and I would love to hear your comments! I would love to catch up with you and know about your experience! @mati_honorato or at Any grammar, spelling or punctuation mistake, please let me know. So I can keep improving my english…my best to all of you!


  1. I’m trying to find the original creator for ….

    …and convince them to kill it.

    I understand the concept it is trying to illustrate…. but….
    I cannot think of a better illustration to utterly finally convince my hardware engineering colleagues that Agile is completely deluded, and on the basis of sound engineering principles, useless.

    The broad concept of the cartoon is good… the mapping to the physical artifacts will cause hardware engineers either to laugh (and not in a nice way) or rage and throw things at the screen.

    • mhonorato

      July 2, 2014 at 1:16 am

      I had never seen or thought of it that way, indeed is a great point of view! And you are right, maybe is not a cartoon that fits to the perspective or work that many people do.
      For me is something similar to how I structure my way of thinking and my aproach to work, but you are right, it can have an other perspective.
      Thanks for the comment! I really appreciate it
      Ps: The original picture is from a presentation from Spotify :)

      • My second impression is sort of more favourable. I’m not going to kill this cartoon.

        I’m going to bookmark it and treasure it.


        It gives a easy gut feel for what we want. Happy(ish) customers at every cadence.

        It also graphically illustrates how NOT to do it.

        The progression illustrated does not allow us to take any engineering or marketing learning from one step to the next. We cannot reused designs, or components or even market research. We forced to restart from a blank slate at each step.

        However, we could redo the cartoon something like this…

        We can create a Good illustration of progressing just one of those products through iterations where we learn things at both the engineering and marketing level, where we can reuse (or at least use the learning froma failed component or design) components and designs at each step.

        Off the top of my head I was thinking of something like creating a non-roadworthy recreational motobike without lights, speedo, type approvals, plastics etc. etc. as a step towards creating a real motobike.

        • mhonorato

          July 2, 2014 at 3:21 am

          That’s exactly the way I see this cartoon and that’s the purpose of why is there. Is how you can, even after failure, reinvent what you have builded (even yourself). Failure is nothing more than a learning process, the hard learning process.
          After all, Nobody wants to waste time or money building things nobody wants. The magic is reinventing our product until we can reach that market/product fit we are looking for.

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